December 9, 2016
Kiwi flavour shapes new programme
The Eat Well, Live Well collateral includes: table talkers and posters. These will be placed in key settings including at schools, hospitals, food retail outlets, and defence force dining areas.
Students and hospital visitors and staff are just a few people who will be supported to make better nutritional choices, thanks to Compass Group New Zealand’s Eat Well, Live Well programme.
Eat Well, Live Well will be launched in 2017, as part of the company’s commitment to promoting healthy eating and good food to benefit its clients’ customers.
“We’re very excited about the launch and seeing people use the programme, as we have carefully tailored the programme to New Zealand. It matches our seasons and the kinds of foods Kiwis prefer, as it needs to be relevant and easy-to-use in everyday life,” says Compass Group Dietitian Margaret Thorson.
“In today’s society, people are guided more by knowing how to make healthy, whole food selections, as opposed to trying to figure out detailed nutritional breakdowns – this can be complex for people.
“Our programme will help people make healthy choices through simple, clear advice, menu planning and product placement that makes sense on an everyday basis.”
While the information appears simple, the research and expertise behind developing the programme is extensive. Margaret collaborated with key stakeholders, including those within the health sector to develop the programme. She also drew upon other successful global programmes developed and run by Compass Group.
“The information also meets Ministry of Health standards around nutrition. Our collateral is bright, bold and simple and we’ll place key information, ‘motivational guides’ and tips across different settings including schools, hospitals, food retail outlets and cafes, and defence force dining settings.
“We hope people recognise that this is not about ‘being on a diet’; it is about making choices around food selection, cooking methods and health benefits. We look forward to seeing positive, changed behaviours as we roll out our programme across the country over 2017.”